The Reality of Blogging
I’ve been meaning to write this post for a while now, originally I had planned it for my one year blogversary and for it to be titled “What I learned in my first year of blogging” but then i thought i would hold off for a better time.
Blogging, i feel, gets kind of put on a pedestal. But blogging is hard work, it takes dedication, consistency and patience.
Blogging is extremely time-consuming. You need to be prepared to take the opportune photo and be thinking this in the back of your mind wherever you go. There is no turning off when the laptop lid closes. It is a constant thing you always are thinking about.
I remember when i first started blogging and a trip to the Chelsea Flower Show saw me simply thinking of continual blog props! Insane right? But there is no switching off. On top of thinking about it 24/7 there is a never-ending stream of photo and video editing, blog post prep, reviewing or social media communication work- it really does take a lot of time!
One thing people always expect from blogging is payment. And right now i want to make it loud and clear you wont make money for a long time in the blogging industry! Money is always a horrible uncomfortable thing for a lot of people so i won’t dive in too much, however, until you are big and reasonably established you will not be able to quit your job just yet. But that is like any company too. A small online shop will grow and grow and grow, and so will your blog if you put the effort in.
Editing! It is so time-consuming and tedious for me. It WILL become the bane of your life! I have an A-Level in photography so you could say that i am very familiar with the likes of Photoshop etc. That side of things i really don’t mind doing. It’s the video editing that gets me. I don’t have a very big attention span and my patience wears thin quickly. I have a wide variety of editing tools i like to use depending on the quality and settings of my video. The easier the better.
Blogging is very different now in 2017 than in 2010! Right now, everyone but everyone appears to be giving it a go which makes it super hard to make a name for yourself. You have to stand out from the crowd, you need to be different. Back in 2010 (7 years ago- goodness!) the likes of Zoella were only just making names for themselves. But back then there wasn’t even a third of what there are today. The industry is more competitive than ever and you need to constantly be on the watch out.
Being a great writer and a great blogger are two very different things. Writing for the internet is different from any other kind of creative writing you may have ever done before. You are primarily writing to engage people with a short attention span who are reading your blog while being bombarded by many other major distractions like Twitter, Instagram and Facebook. You could write the most amazing blog piece that gets you thousands of views that wins you a prize of some sort but when you use this kind of writing for a book it probably wouldn’t be a best seller.
The type of writing and the way you project what you are trying to say in such a short period of time is different from a book as generally the reader is there for the long haul. This is not to say that good writing isn’t appreciated! I always appreciate someone trying to do what they love but you need to write well in order to attract the masses, your writing needs to be digestible to casual readers.