Perking Up with Amika
Amika has always had great packaging.
I wanted to start with that line because above absolutely everything they catch your eye where ever you look. It is vibrant and super pretty and it makes you want to buy it for sure.
But what about the product inside? Well I wanted to put that to the test.
Amika was started in 2007 in Brooklyn and has quickly taken the hair industry by storm. Appearing in Birchbox UK subscription boxes they stole the hearts of many, including mine, in the September 2016 and April 2017 boxes.
And then I kind of didn’t hear much about them for a while, until recently.
I was looking for an alternative for my normal ‘go to’ dry shampoo. Recently it has started to make my scalp really itchy. not sure if they’ve changed the formula or it’s just me?! so I wanted to give something else a go.
Remember Amika, I swiftly rummaged through my sample box to find the products I had tried. Unsurprisingly the bottles were empty. (Note to self: must have a clear out!).
But I was on the hunt.
It is music to my ears that Amika are launching in the UK but, unfortunately, there are not many stockists of Amika in the UK yet. However, Birchbox sell it on their online store. (This is not a sponsored Birchbox post BTW they just happened to be making an appearance).
So lets start off with the Dry Shampoo.
Titled ‘perk up’ I feel like its name is super fitting.
Everyone knows how to use dry shampoo so I am not going to bore you with the details.
Firstly it smells amazing. Amika are obsessed with Sea Buck Thorn Berry and you’ll find it in every product. I think that’s what gives it the smell. All the products are totally vegetarian-friendly, cruelty-free and free from sulfates, MIT, MCI, phthalates and artificial colors.
I can’t stop sniffing the lid though! Sniffing aside, the product does exactly what it says but with an extra ounce of umpf! It seems to give my hair a little extra bounce than my usual brand. I like it.
The price retails at £20.00 for a 232ml can which I think is a little steep for Dry Shampoo. As good as it is, my usual costs around £5 for a similar size can. Although I would say this is slightly better I wouldn’t say it is worth the £15 difference. If it were closer to the £10-12 mark I would be much more inclined to re-purchase.
Next up we have the ‘Bust Your Brass’ Shampoo for Blonde Coloured and natural hair.
So basically this product stops any brassiness in your hair. Now most ‘purple’ shampoos often leave your hair feeling a little bit striped. This little beaut contains Avocado Oil which provides nourishment from protein, vitamin A, D, E, B6, amino acids, folic acid and minerals. Basically your hair isn’t left to feel like straw!
I’ll be totally honest I think this is one of the best purple shampoos for coloured blonde or grey hair. It keeps the hair looking quite icy. So if you have a grey balyage, for example, it is going to keep that nice and fresh for you.
It is such a gentle shampoo. I wouldn’t use this everyday but once a week is enough, in my opinion, to keep your hair looking fresh and brass-less lol.
Unfortunately Birchbox do not stock this and I cant find anywhere in the UK that currently does. However here is the link for the Amika website in USD.
This one retails at $24 which is a little cheaper than the dry shampoo and something I would totally re-buy for the price.
Only using the product once a week means it’ll last longer and I could totally justify spending that much on it.
I really like Amika products. The quality and quirky packaging definitely make it stand out from the crowd and look amazing on any bathroom shelf!